Museums and Happiness: the value of participating in museums and the arts

A new report by an economist from the London School of Economics and Political Science has concluded that “visiting museums is positively associated with higher levels of happiness”.

Daniel Fujiwara was commissioned by the Happy Museum Project to evaluate the effect of museums on individuals’ wellbeing. He found museums improve people’s happiness and perception of good health, even after other factors that might be influencing them are accounted for.

The report also seeks to illustrates happiness levels in monetary terms – and claims that people value visiting museums at around £3,200 annually. This is based on a methodology that equates how happy museums make people with how happy money makes them.