Digital culture

New research by NESTA and Arts Council England into the ways in which arts organisations are utilising new technology shows that almost three-quarters of organisations now regard new technology as essential to their marketing, and over half see it as essential to their operations. Between 25 per cent and 50 per cent of organisations report that digital technologies are delivering them major positive impacts in terms of audience development, creative output and operating efficiency. However, over 60 per cent of arts and cultural organisations report that they are primarily constrained in their digital activities by a lack of staff time and funding, and over 40 per cent report a lack of key technical skills such as data management.