Significant new data on cultural engagement released

The Audience Agency is making available seven years' worth of data on audiences at cultural institutions and events in the UK. The data is drawn from over 600 organisations - including performing arts venues, museums and festivals - who participate in the Audience Agency's online audience-development tool, Audience Finder. The Agency says that the data describes the behaviours of more than 10 million UK households.

TAA is currently calling for proposals for papers for a special issue of the journal Cultural Trends. Researchers will be given additional access to over 400,000 audience surveys covering demographics, previous visits, quality of experience and motivation. 

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Read the call for papers