Heritage link to quality of life

New research indicates a strong link between heritage activities and individual and community wellbeing.

Conducted by Britain Thinks on behalf of the Heritage Lottery Fund, the research found that:

  • 80% think local heritage makes their area a better place to live
  • 64% think heritage has improved in recent years in terms of how well it is looked after and what it has to offer
  • 50% answered 7 or more out of 10 when asked to rate the impact local heritage sites have on their personal quality of life
  • Strong support for heritage investment with 76% of regular Lottery players rating the HLF projects in their area a good or excellent use of Lottery funding
  • Heritage plays a powerful role in bringing people together and helping to improve perceptions of quality of life
  • Benefits of heritage seen as both transactional and emotional, encouraging local pride and fostering social cohesion

w: http://www.hlf.org.uk/about-us/research-evaluation/20-years-heritage#.VSvXR_nF_uI