Free online cultural marketing resource CultureHive launched

A new free online knowledge hub, CultureHive has been launched which aims to support the arts and culture sector to produce successful marketing campaigns and develop audiences, as part of Arts Council England's Audience focus initiative.

CultureHive is a significant part of the Arts Marketing Association (AMA) and The Audience Agency's national three-year programme to share and implement best practice in cultural marketing across the sector.

The £900,000 three-year programme has been commissioned by Arts Council England as part of its large scale Audience focus initiative.