Arts Quarter Launches Report on Increasing Individual Giving to the Arts

Increasing Individual Giving to the Arts: Evidence, Aspirations and Potential Barriers to Success draws together the findings from two of AQ's research projects. Findings look at the potential for arts organisations to increase levels of giving over the next three years as well as exploring possible barriers to success which the report urges arts organisations to address in order to attain their clear aspirations to increase levels of individual giving over the next three years.

Firstly, the report details the final set of findings from AQ's two-year Hidden Wealth Research Project which closed in May 2012, in which 126 arts organisations from England have taken part in a process of wealth screening audience and attender data and qualitative interview. These findings provide very clear evidence of project participants holding suffiicient numbers of donor prospects in order to develop successful giving campaigns.

Secondly, the report explores detailed findings from AQ's March 2012 Philanthropy in the Arts Survey on individual giving aspirations and potential barriers to delivery in which some 351 arts organisations from England took part.

A full copy of Increasing Individual Giving to the Arts: Evidence, Aspirations and Potential Barriers to Success can be obtained free of charge from info@artsquarter.co.uk or download a summary version at w: www.artsquarter.co.uk