Report finds pandemic response results in more flexibility in evaluation

A report from arts and health consultancy Willis Newson has found that changes in approaches to evaluating creative activities delivered remotely or online during Covid-19 have been prompted by increased flexibility from funders and the continuing need to find appropriate, accessible and sustainable ways to access participant experience.

The report, Evaluating Remote and Online Creative Activities During the Pandemic, is based on a recent online event, hosted by Willis Newson, Creative and Credible, Arts and Health South West and the Culture Health and Wellbeing Alliance, in association with Professor Norma Daykin and Dr Karen Gray.

Attendees at the event saw evaluation as critical as a way of providing evidence of outcomes to ensure the survival of the arts and cultural sector. The also reported that, because funders were being more flexible, attendees felt more able to question the type of evaluation that would be most useful. This had been accompanied by a shift from measuring quantitative outcomes to qualitative impact and process evaluation.