Family Arts Campaign launch new Age-Friendly Standards

The Family Arts Campaign has launched new Age-Friendly Standards, which provide guidance for cultural organisations welcoming older family members. There are already 65 early adopters of the Age-Friendly Standards including Sadler’s Wells, Birmingham Museum and Art Gallery, and Blackpool Grand Theatre.

The Standards, developed in consultation with leading experts including Age UK, 170 arts and cultural organisations, and older arts attenders, are designed to complement the existing Family Arts Standards which codify good practice in welcoming families, and are currently held by over 500 UK cultural organisations. The Age-Friendly Standards provide specific guidance on welcoming older people, and displaying this new logo affirms that an organisation has considered the often more complex needs of older visitors.

Jenny Daly, Head of the Family Arts Campaign said: “Older people are an important part of the family, with multiple generations living side by side. Arts and culture contribute significantly to a positive experience of later life, as well as providing a means to connect young and old. The Age-Friendly Standards signify an important shift for the Family Arts Campaign in supporting the cultural sector to facilitate these experiences.”

Organisations can sign up to the Age-Friendly Standards for free at

Organisations can also promote their age-friendly events (taking place from 1st October onwards) on the Family Arts Campaign’s listings website: