Creative people and places fund opens for applications

The Arts Council has launched a new £37 million fund to support arts activity in areas where levels of involvement are currently low. Over three years, the Creative people and places fund will invest in around 15 programmes of activity that use radical new approaches to developing excellent, inspiring and sustainable arts experiences for communities not currently engaging with the arts.

The Arts Council has used the Active People survey to identify 71 areas of the country which fall into the lowest 20 per cent of arts engagement. Typically, grants of between £500,000 and £3 million will be invested in a number of these areas with the aim of increasing participation.

The Creative people and places programme is open to applications from any consortia that meet the eligibility criteria. All applications must be proposing work in one or more of the areas with the lowest 20 per cent of arts engagement as identified by the Arts Council.

There will be two funding rounds for applicants, the first of which is now open. Interested consortia need to register their intention to apply with their regional Arts Council office by 23 March 2012 with the closing date for the first round of applications 13 April 2012.

In London, consortium bids from the following three areas are eligible to apply: Barking and Dagenham, Hounslow and Newham. Local briefings will be taking place in Hounslow on 17 February, Newham 24 February and Barking & Dagenham on 2 March.  If you would like to attend one of these, or for more information contact e:

For more general information and other eligibility criteria visit