Agency to offer support for arts and older people

The Baring Foundation has awarded a partnership led by Manchester Museum £250K to create an agency that will advocate for and support the cultural sector to be more age-friendly.
The agency will investigate the profound shifts needed to tackle ageism and create sustainable age friendly culture and communities. It will act as an advocate to funders and policy makers.  It will also connect people and organisations leading age friendly culture across England and beyond.
Esme Ward, Director of Manchester Museum and GM Ageing Hub Strategic Lead for Culture, said:
“It’s time to build momentum and for imaginative, brave thinking and action if we are going to address ageism and realise the potential of a creative ageing society. I’d encourage those who share this ambition – arts organisations, cultural leaders, policy makers, academics, artists and investors – to step up and get involved.”
Further information can be found here.